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The latest Salesforce Healthcare and Life Sciences State of Marketing research report surveyed almost 700 Healthcare and Life Sciences marketing leaders who are leading through change, all over the world (29 countries plus Hong Kong) to get their pulse on how they are driving successful outcomes within their organizations and teams, related to technology, data and tactics to achieve marketing excellence and business stability.
Although this global survey was conducted prior to the impact of the global pandemic, we found that most trends and priorities remain relevant amid COVID-19.
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