Business models change with the economy and with them so does the data that determines the success of a business.
The United States is no longer an agrarian economy and farming is the business of only three percent of the population today. So very few companies organize their businesses based on crop prices and weather patterns. This report will examine five critical success factors that most subscription companies face and they all boil down to customer data -- how much of it a company can gather and how they analyze it to exploit the information it contains. Together, these success factors forecast how subscription companies succeed or fail.
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