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The Impact of COVID-19 on B2B Study
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"The Impact of COVID-19 on B2B Study"
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The COVID-19 B2B Study Executive Summary dives into the business professionals’ perceptions, struggles, and predictions for the future.

InnovateMR conducted a study among 1,000 US business professionals to understand the impact of COVID-19 on B2B perceptions, struggles, and predictions for the future.

Special thanks to the many clients who contributed questions.

Download the Executive Summary to view the results among a variety of topics:

  • Perspectives on social distancing
  • Personal employment concerns
  • The impact of the pandemic on business health
  • Revenue outlook
  • Predictions for 2021 household income
  • Support from employers
  • Company activities put on hold
  • Company actions as a result of the pandemic
  • Perspectives on remote working
  • Security risks for companies
  • Childcare coordination & homeschooling challenges
  • Office policies over the next 12 months
  • Positive benefits of the pandemic
  • Future investment in technology & marketing
  • Business greetings in the future


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